“Nothing else matters unless you take action. Go do the thing. Don’t wait until tomorrow.” Will Taylor

Arcadian of the Month: Will Taylor

Meet Will

“I am obsessed with the idea of making the world a better place through community, because that’s the only way that we can do that as a group and as a species.”

Will is the founder of AudienceLed, a marketing agency that helps companies create high-trust, value-driven pipeline-generating content through partnerships. “We work exclusively with third parties on behalf of our clients to create high-trust, higher-conversion content that meets buyers where they are, in an authentic and value-oriented way.”

He lives in Kitchener-Waterloo, Ontario. “I came for school, stayed for the tech scene and the economy, and now a future family that I will have.”

On Greatness

When asked to define greatness, Will paused for a moment before answering.

“I define greatness as thinking, speaking, and especially doing the things that you intend to do and not being distracted by the things that you don’t actually care to do. You feel greatness when you feel most balanced with what your higher-order self actually wants out of life.”

For Will, greatness is about alignment. “You feel emotionally less “great” when you are not in homeostasis with your goals or how you intend to be. Although sometimes it may be hard, the reason we’re able to push through difficulty is because it is likely aligned to what we care about. That’s what I think greatness is.”

The Power of Action

Will describes himself as someone who used to live in his head, always thinking, but rarely doing. That changed when he realized the gap between who he wanted to be and who he was could only be closed through action.

“My advice for anyone chasing harmony in their life is having a bias to action matters. I was someone who did not take action and thought about things that related to harmony in my mind and in life, and it resulted in intellectually high-fiving myself in an ivory tower that didn’t even have a proper foundation. That made me eternally frustrated.”

“It was only until actually doing the things that I thought about and proving it to myself did I ever get anywhere close to being on the path to that greatness and who I wanted to become.”

Will calls this the antidote to what he jokingly refers to as an “inaction pandemic.” His perspective is simple: “Even if you’re going in the wrong direction, you’re at least moving forward. You can’t know the exact path regardless, but you can’t find it at all without movement. You need to act.”

Why He Joined Arcadia

Will joined Arcadia because he saw a rare combination of personal growth and business rigor. A place where leaders don’t just talk about mindset, but learn how to apply it to build stronger companies, better teams, and more sustainable success.

“Arcadia was compelling because it wasn’t just the feel-good orientation of finding balance and peace. It also had application to the business world. I was distracted before by mindset and feel-good things, and it’s easy to get looped into that because it plays on the emotion of ‘the corporate world sucks and everyone should chill out.’ But Arcadia has this sense of action. It’s the harmony between finding peace and then bridging to actually having balance and applying it to your work.”

Arcadia gave him a framework to connect the two—inner alignment and outer results.

What He’s Learned So Far

Only two months into the Constellation, Will has already experienced a noticeable shift in how he thinks and operates.

“One of the most meaningful things I’ve gained is the framework for how I think about my work. The difference between working in the business and on the business. It gave me perspective, both tactically and perceptually, on how I could approach the struggle of doing the work versus growing the work.”

He’s also seen direct business impact. “It has generated business for me in general, just being in the group. Partly because of the interconnectedness, but also because it creates an environment where people are focused on doing the work and delivering results.”

The community itself has been a reminder that leadership doesn’t happen in isolation. “As we get busy, we can lose sight of the fact that other people probably experience similar things. Hearing those experiences, having that open dialogue, it reminds me that what I’m experiencing isn’t a solo experience. And it shouldn’t be.”

Wins and Gratitude

Will recently got engaged, something he celebrated with the Arcadia community. “I was encouraged by people from the group and felt compelled to post it. The response reminded me how powerful it is to have people cheering you on.”

On the professional side, his agency continues to grow. “Every time we’ve taken the action of telling a client what else we can do with them, they’ve been interested. It’s a reminder that trust compounds when you show up consistently.”

The Human Behind the Work

What most people don’t know about Will is that he was a competitive soccer player growing up, playing at the regional level in Canada. “It inspired my focus on health, and that’s what eventually led to weightlifting and longevity. It’s also what inspired me to lead workouts at Arcadia.”

He also loves anime for its storytelling and the way it captures human strength and community. “There are three animes that have made me cry, and I don’t really cry too much. The storytelling in the best ones, the themes of strength, community, and resilience, are incredibly moving.”

Mantras to Live By

Will carries his philosophy with him every day. Literally. It’s tattooed on his body.

“The world will deliver me from weakness.”

If you want to become strong in anything, or competent in anything, you need to immerse yourself in that world.

And another that captures how he approaches life.

“We don’t feel the same reality, but we share the same space.”

“It’s a testament to the fact that whatever your experience is, it’s different from someone else’s. The color green to you is perceived differently to someone else. We can define ‘love’ with words, but the feeling is different across all of us. Try not to have judgment. Stay grateful.”

Why Will Embodies Arcadia

Will joined Arcadia to connect with people who build things that matter and to become a stronger version of himself while doing it. He’s found both.

He’s growing his business with clarity and momentum while learning to lead with more intention and presence. His story is a reminder that greatness isn’t about getting it all right. It’s about taking action, staying aligned, and showing up for what truly matters.

“Nothing else matters unless you take action. Go do the thing. Don’t wait until tomorrow.”

Takeaway

Will Taylor is proof that when you invest in yourself, everything else follows. He’s building a business with intention, leading with more presence, and redefining what success looks like along the way.

That’s what we’re building here at Arcadia. A place for leaders who care about growth that actually moves the needle, in business and in life.

Be great. Be Arcadia.